AirToob Lightning

Tags  →  business

(Original post: March 26th, 2010)

I see that James Cameron and Sir Richard Branson (an interesting combination) are among the many speakers at the upcoming Business for Environment Global Summit, which takes place 21-23 April 2010 in Seoul. If I had the money, it would be worth visiting the conference just to hear what these two speakers had to say.

With Avatar, James Cameron (with a huge contribution from WETA Digital) has produced what must be the most popular environmental-message movie of all time, and possibly the most awesomely beautiful movie ever made. His technical and artistic master-work has inspired countless environmental activists, as well as (apparently) infuriating some people who see it as threatening their particular belief systems.

The person I would go to Seoul to hear, though, is Sir Richard Branson, one of my personal heroes. From the programme notes:

"In the summer of 2004, Richard launched Virgin Unite to pull together all the resources of the Virgin Group internationally and, most importantly, Virgin's best asset - its people - to tackle tough challenges facing the world. He and on-the-ground partners participate in efforts such as sustainable health clinics in Africa and the fostering of new entrepreneurs through the Branson School of Entrepreneurship in South Africa. He helped incubate the Disease Control Room, a new health resource for South Africa and the sub-Saharan African region that will help transform responses to devastating diseases such as HIV and AIDS, TB and malaria.

"In 2006, Richard pledged 100% of profits of Virgin transportation companies to clean tech investments through Virgin Green Fund. In 2007, he joined Nelson Mandela, Graca Machel, and Desmond Tutu to form The Elders, a group of independent leaders that seeks sustainable solutions to global humanitarian issues. In December 2007, Richard was recognized by UNCA as Citizen of the Year.

"Richard recently helped start the Carbon War Room, which taps into global entrepreneurs to mobilize capital, innovation, expertise and international collaboration to fill in the gaps of climate change efforts already underway. Its Green Capital - Global Challenge is mobilizing capital and resources into city-led energy efficiency initiatives."

In Avatar, and in some of his previous movies, James Cameron casts greedy corporations as the stupid and reckless villains. In the form of Sir Richard Branson, and many other representatives at this conference, he will be meeting corporations that are a major force for good in the world, and others that are at least moving in the right direction. I would really like to be in Seoul in April.


[My "Environment and Technology" page]
[My movies page]