AirToob Lightning
(Original post: June 9th 2009)

"Home" is an incredibly beautiful, passionate movie directed by Yann Arthus-Bertrand, co-produced by Luc Besson ("Léon" and "The Fifth Element") and narrated by Glenn Close. Filmed entirely from the air, it provides a unique view of our planet and what we are doing to it.

Made on a not-for-profit basis, it has just been released in cinemas and also on the Internet. You can watch the entire one and a half hours as an official full-size, high definition video on YouTube - click any image below. You can also download an HD version from BitTorrent.

Using beautiful and compelling images even for scenes of devastation and poverty, the movie makes it all too clear how little time we have left before irretrievable damage is done. Many people who view it online will, I suspect, give up watching it before the end for one reason or another - but the many others who stay with it will discover that it ends on an optimistic, positive note, describing many of the good things that are going on. This last theme is: "It's too late to be a pessimist", but it doesn't start until 1 hour and 21 minutes into the movie. If you watch it at all, please don't give up half way!

I would add to these positive messages that we don't have to give up (for example) living in beautiful cities that glitter at night (if that's what we want to do), or driving fun, fast cars. The technology exists, or is being developed, to allow us to do such things without destroying our planet - quite the reverse - and with that technology comes job and investment opportunities for many people. Green, done right, saves money, makes money and helps everyone.

PPR, who sponsored the film, is a French multinational holding company specializing in retail shops and luxury brands. The company was founded in 1963 by the billionaire businessman François Pinault. It was originally called Pinault-Printemps-Redoute, but changed its name on 18 May 2005 to simply PPR. If you are interested in how huge amounts of money and luxury goods can get together with ethical and green practices, take a good look around their site!

[ (English version)]
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